Nov. 12 marked the global debut of Volvo’s first all-electric multi-purpose vehicle model,Taboo: Sister in law and Daughter in law (2025) the EM90. Unveiled in Shanghai and with a price tag of RMB 818,000 ($112,095), the car represents Volvo’s entry into the increasingly competitive premium segment in the world’s biggest electric vehicle market. The single-motor EM90 has a power output of 200 kW and is equipped with a 116-kilowatt-hour battery pack that offers a driving range of 738 kilometers (459 miles) and can be charged from a low-level to 80% in 30 minutes. The six-seater features almost the same dimensions as the Zeekr 009, a similar offering launched by Volvo’s parent Geely with a significantly lower price tag of RMB 499,000. The EM90 is also priced higher than some other existing offerings such as BYD’s Denza D9, priced from RMB 329,800, as well as the redesigned Voyah Dreamer, priced from RMB 339,900. EV startups Li Auto and Xpeng Motors are also set to launch their first electric MPV models next month. [TechNode reporting, Volvo’s announcement, in Chinese]
